--- title: "Brand kit: the AUVY logo, colours and type · AUVY" description: "The AUVY symbol and wordmark as SVG and PNG, app icon, avatar, favicons, colours and type, with the rules for using them." url: https://www.auvy.ai/brand lang: en site: AUVY brief: https://www.auvy.ai/llms.txt --- # The AUVY brand kit. Everything a marketing team or partner needs to show AUVY: the symbol, the wordmark, icons, colours and type, with the few rules that keep them right. [Download all](https://www.auvy.ai/brand-kit/auvy-brand-kit.zip) ZIP · SVG and PNG, icons, colours · 3.5 MB · Updated 21 October 2026 Symbol ## The Ribbon A. The symbol is the A of AUVY, so it stands on its own. Use crimson wherever you can, white on dark grounds and photos, and black where print has one colour. ![AUVY symbol, Crimson](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-crimson.svg) **Crimson** The default, on white and light grounds [SVG ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-crimson.svg) [PNG 512 ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-crimson-512.png) [PNG 1024 ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-crimson-1024.png) [PNG 2048 ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-crimson-2048.png) ![AUVY symbol, Black](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-black.svg) **Black** One-colour print [SVG ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-black.svg) [PNG 512 ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-black-512.png) [PNG 1024 ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-black-1024.png) [PNG 2048 ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-black-2048.png) ![AUVY symbol, White](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-white.svg) **White** Dark grounds and photos [SVG ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-white.svg) [PNG 512 ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-white-512.png) [PNG 1024 ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-white-1024.png) [PNG 2048 ↓](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-white-2048.png) Small sizes ## A second drawing for small sizes. Below 32 pixels the gaps in the symbol close up, so the small symbol opens them wider. Use it from 16 to 24 pixels, and the regular symbol from 32 pixels up. ![](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-crimson.svg)16 px ![](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-crimson.svg)24 px Small symbol, 16 to 24 px ![](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-crimson.svg)32 px ![](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-crimson.svg)48 px ![](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-crimson.svg)96 px Symbol, 32 px and up - **Crimson** [SVG ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-crimson.svg) [PNG 16 ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-crimson-16.png) [PNG 24 ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-crimson-24.png) [PNG 48 ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-crimson-48.png) - **Black** [SVG ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-black.svg) [PNG 16 ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-black-16.png) [PNG 24 ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-black-24.png) [PNG 48 ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-black-48.png) - **White** [SVG ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-white.svg) [PNG 16 ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-white-16.png) [PNG 24 ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-white-24.png) [PNG 48 ↓](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-white-48.png) Wordmark ## The wordmark, for big moments. The wordmark spells the name in the same ribbon. Use it large, on covers, stages and title slides, and always on its own: never next to the symbol. ![AUVY wordmark](https://www.auvy.ai/brand-kit/wordmark/auvy-wordmark-1400.png) On light grounds ![AUVY wordmark](https://www.auvy.ai/brand-kit/wordmark/auvy-wordmark-1400.png) On dark grounds [PNG, 2750 px ↓](https://www.auvy.ai/brand-kit/wordmark/auvy-wordmark.png) [PNG, 1400 px ↓](https://www.auvy.ai/brand-kit/wordmark/auvy-wordmark-1400.png) Icons ## App icon, avatar and favicon. Use these wherever AUVY appears as a square: in an app list, as a profile picture or in a browser tab. ![App icon](https://www.auvy.ai/brand-kit/app-icon/auvy-app-icon.svg) **App icon** The crimson symbol on a white tile, as on phones and in the browser [SVG ↓](https://www.auvy.ai/brand-kit/app-icon/auvy-app-icon.svg) [PNG 1024 ↓](https://www.auvy.ai/brand-kit/app-icon/auvy-app-icon-1024.png) [PNG 512 ↓](https://www.auvy.ai/brand-kit/app-icon/auvy-app-icon-512.png) [PNG 180 ↓](https://www.auvy.ai/brand-kit/app-icon/auvy-app-icon-180.png) ![Avatar](https://www.auvy.ai/brand-kit/avatar/auvy-avatar-400.png) **Avatar** Profile pictures on LinkedIn, X and partner pages; safe when cropped to a circle [PNG 1024 ↓](https://www.auvy.ai/brand-kit/avatar/auvy-avatar-1024.png) [PNG 400 ↓](https://www.auvy.ai/brand-kit/avatar/auvy-avatar-400.png) ![](https://www.auvy.ai/brand-kit/favicon/favicon.svg)AUVY **Favicon** Browser tabs and bookmarks [ICO ↓](https://www.auvy.ai/brand-kit/favicon/favicon.ico) [SVG ↓](https://www.auvy.ai/brand-kit/favicon/favicon.svg) [PNG 32 ↓](https://www.auvy.ai/brand-kit/favicon/favicon-32x32.png) [Apple 180 ↓](https://www.auvy.ai/brand-kit/favicon/apple-touch-icon.png) Space and size ## Give it room. Keep a free margin of a quarter of the symbol's height on every side, and nothing else inside it: no text, no edge, no other logo. ![](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-crimson.svg) Clear space: ¼ of the symbol's height ![](https://www.auvy.ai/brand-kit/symbol-small/auvy-symbol-small-crimson.svg)16 px ![](https://www.auvy.ai/brand-kit/symbol/auvy-symbol-crimson.svg)32 px Smallest size: 16 px with the small symbol, 32 px with the regular one Use ## A few rules. The files are drawn to be used as they are. Each of the mistakes below is one we have seen. ### Do - Use the files from this kit, unchanged. - Put crimson on white or light grounds, and white on dark grounds and photos. - Use the symbol or the wordmark, one per layout. - Write the name as AUVY, in capitals. - Don't Stretch or squeeze it - Don't Rotate or tilt it - Don't Recolour it - Don't Add shadows, outlines or glow - Don't Put it in a white box on a dark ground - Don't Place it where it loses contrast - Don't Set the symbol next to the wordmark - Don't Type AUVY beside the symbol Colours ## Crimson, and the colours around it. Crimson marks the brand. Everything else is ink on light grounds or white on carbon. The kit has the values as CSS and JSON. - **Crimson** `#D41445` `RGB 212 20 69`The symbol and one accent per page - **Ink** `#17181B` `RGB 23 24 27`Text - **Carbon** `#0B0B0C` `RGB 11 11 12`Dark grounds - **Ground** `#F6F6F7` `RGB 246 246 247`Light grounds - **White** `#FFFFFF` `RGB 255 255 255`Surfaces and the symbol on carbon Colour files [CSS ↓](https://www.auvy.ai/brand-kit/colours/auvy-colours.css) [JSON ↓](https://www.auvy.ai/brand-kit/colours/auvy-colours.json) Type ## Satoshi, with JetBrains Mono for code. Both are free to use. Get them from their makers, since the licences do not let us pass the font files on. Satoshi More revenue with the same team. Headlines and text [Get the font ↗](https://www.fontshare.com/fonts/satoshi) JetBrains Mono press@auvy.ai · 2026 Code, figures and labels [Get the font ↗](https://www.jetbrains.com/lp/mono/) Name ## How to write AUVY. The name AUVY, always in capitals, with no product names after it. The company AUVY GmbH, in legal texts and imprints. Trademark AUVY is a registered German word mark of AUVY GmbH (DPMA 30 2026 200 462). Questions ## Need something else? For a format that is not here, or to check a layout before it goes out, write to us. [press@auvy.ai](mailto:press@auvy.ai) [Next Press kit → The pitch, the facts, founder photos and product images for writing about AUVY. ](https://www.auvy.ai/press) ## Stop rebuilding where things stand. [Book a walkthrough](https://www.auvy.ai/walkthrough) [Sign in](https://www.auvy.ai/os/)